About

Kaitlin is a self-taught multidisciplinary designer and artist specializing in Art Direction and Branding. Currently living between New York and Los Angeles as a Visual Designer at Mercury and is available for freelance. Kaitlin has worked with clients such as Cult Gaia, New York Philharmonic, Illesteva, 
GSR Financial, Kahlua, Perrier, The Rockefeller Center, The World Bank Group and AXE.

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Contact

For all inquiries, please email kaitlinariela@gmail.com



Education 

University of Wisconsin-Madison

B.A. Consumer Behavior
Certificate, Graphic Design



SVA (School of Visual Arts)

Experiencing Brands through
Interaction Design


University of the Arts London

Graphic Design Certificate

Studio Art

Kaitlin’s Archives







Zanetti
  • Deliverable: Brand Identity, Art direction
  • Role: Art Director, Designer



Zanetta
  • Deliverable: Brand Identity, Merchandising, B2B strategy, Sales, Look Book Design 
  • Role: CEO, Art Director, Designer


Cult Gaia: High Summer 2024 Lookbook
  • Deliverable: Visual & lookbook design
  • Client: Cult Gaia


The Art of Banking
  • Deliverables: Visual & lookbook design
  • Client: Mercury
  • Contributing Illustrators: Braulio Amaudo, Noa Goeffer, Maria Contreras Jesus





Elana
  • Deliverable: Brand identity, design system, brand ephemera
  • Client: Elana




Mercury: Personal Banking
  • Deliverables: Sub-identity, Event design, Event ephemera
  • Client: Mercury




Mercury: Meridian Print
  • Deliverable: Visual & lookbook design
  • Client: Mercury
  • Contributing Illustrators: Braulio Amaudo, Noa Goeffer, Maria Contreras Jesus



Mercury: The Entrepreneur’s Handbook
  • Deliverable: Sub-identity, Design System, Information Design,
      Data Storytelling, Illustration



Mercury: Raise
  • Deliverable: Sub-identity, Design System, Event Design, Photography
  • Client: Mercury




Mercury: Core Brand
  • Deliverable: Design System, Brand Identity, Event Design, Storytelling, Brand Strategy
  • Client: Mercury




Mercury: Sub Brands
  • Deliverable: Design System, Illustration, Editorial design
  • Client: Mercury





New York Philharmonic
  • Deliverable: Brand identity and storytelling
  • Client: New York Philharmonic
  • Agency: Ogilvy Design Team




L’amigas Collective
  • Deliverable: Ideneity, Digital Marketing Collatoral
  • Client: L’amigas Collective




Green Disco Group
  • Deliverable: Identity, Print and Digital Marketing Collatoral
  • Client: Green Disco Group





AXE Body SprayDeliverable: Campaign Design, strategy
Client: AXE Body Spray



GSR
  • Deliverable: Visual identity 
  • Client: GSR Financial
  • Studio: Ogilvy Design Team