About

Kaitlin is a self-taught multidisciplinary designer and artist specializing in Art Direction and Branding. Currently living between New York and Los Angeles as a Visual Designer at Mercury and is available for freelance. Kaitlin has worked with clients such as Cult Gaia, New York Philharmonic, Illesteva, 
GSR Financial, Kahlua, Perrier, The Rockefeller Center, The World Bank Group and AXE.

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Contact

For all inquiries, please email kaitlinariela@gmail.com



Education 

University of Wisconsin-Madison

B.A. Consumer Behavior
Certificate, Graphic Design



SVA (School of Visual Arts)

Experiencing Brands through
Interaction Design


University of the Arts London

Graphic Design Certificate


Studio Art

Kaitlin’s Archives







Zanetti
  • Deliverable: Brand Identity, Art direction
  • Role: Art Director, Designer




Zanetta
  • Deliverable: Brand Identity, Merchandising, B2B strategy, Sales, Look Book Design 
  • Role: CEO, Art Director, Designer



Cult Gaia: High Summer 2024 Lookbook
  • Deliverable: Visual & lookbook design
  • Client: Cult Gaia




The Art of Banking
  • Deliverables: Visual & lookbook design
  • Client: Mercury
  • Contributing Illustrators: Braulio Amaudo, Noa Goeffer, Maria Contreras Jesus






Elana
  • Deliverable: Brand identity, design system, brand ephemera
  • Client: Elana





Mercury: Personal Banking
  • Deliverables: Sub-identity, Event design, Event ephemera
  • Client: Mercury





Mercury: Meridian Print
  • Deliverable: Visual & lookbook design
  • Client: Mercury
  • Contributing Illustrators: Braulio Amaudo, Noa Goeffer, Maria Contreras Jesus





Mercury: The Entrepreneur’s Handbook
  • Deliverable: Sub-identity, Design System, Information Design,
      Data Storytelling, Illustration




Mercury: Raise
  • Deliverable: Sub-identity, Design System, Event Design, Photography
  • Client: Mercury





Mercury: Core Brand
  • Deliverable: Design System, Brand Identity, Event Design, Storytelling, Brand Strategy
  • Client: Mercury





Mercury: Sub Brands
  • Deliverable: Design System, Illustration, Editorial design
  • Client: Mercury






New York Philharmonic
  • Deliverable: Brand identity and storytelling
  • Client: New York Philharmonic
  • Agency: Ogilvy Design Team






L’amigas Collective
  • Deliverable: Ideneity, Digital Marketing Collatoral
  • Client: L’amigas Collective





Green Disco Group
  • Deliverable: Identity, Print and Digital Marketing Collatoral
  • Client: Green Disco Group






AXE Body SprayDeliverable: Campaign Design, strategy
Client: AXE Body Spray





GSR
  • Deliverable: Visual identity 
  • Client: GSR Financial
  • Studio: Ogilvy Design Team