What it is
GSR is a crypto market maker and ecosystem partner.
What I did
Brand Identity
How I did it
Created a competitor audit to understand the brand’s competitors and where it exists in their current space. I built a brand identity which is based on a visual system conceptualized by blockchain nodes and a dynamic color palette. The goal was to embody GSR’s motto: “Calculated Creativity”, specific to each of their individual clients.
Created a competitor audit to understand the brand’s competitors and where it exists in their current space. I built a brand identity which is based on a visual system conceptualized by blockchain nodes and a dynamic color palette. The goal was to embody GSR’s motto: “Calculated Creativity”, specific to each of their individual clients.


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