What it is
With a newly reimagined David Geffen Hall, the New York Philharmonic is turning its hall into a home for all music lovers by inviting the audience to surround the orchestra. The logo highlights the rare square that the NY Phil calls home and reflects the experience audiences will have in the new hall. The logo is the used throughout the system to place their renowned musicians and concerts at the center of the brand.
What I did
Conceptualize logo direction, design a poster series and ticket concepts for print.