Project: Personal Banking
Deliverable: Campaign, Print design, Brand ephemera
Traditional banking systems often fall short in meeting the needs of ambitious individuals who balance personal and entrepreneurial pursuits. These founders and investors find themselves slowed by outdated banking tools that fail to match the pace and complexity of their financial lives, resulting in missed opportunities and a growing frustration with their options.
Solution:
To address this gap, Mercury Personal introduces a refined banking solution that supports the unique needs of today’s entrepreneurial individuals. We designed Mercury Personal as an extension of Mercury’s core product, with a high-quality, full-featured banking experience built specifically for managing and multiplying personal capital. For the brand identity, we leaned into our signature dark-mode gradients, creating a bold and consistent visual style that differentiates Mercury Personal while staying true to the Mercury brand. A single hero graphic from our image library was carefully masked and repurposed across campaign materials to reinforce consistency and recognition. This cohesive design approach strengthened the sub-brand’s identity, helping establish Mercury Personal as a seamless, sophisticated solution for high-achieving individuals looking to manage their wealth with confidence.