- To bring this vision to life, we took a highly sensory, artistic approach, blending both art and science to create an immersive experience that positioned Mercury as a luxury brand—one that feels like a carefully crafted artifact in the timeline of great inventions.
Sight: The book’s design combined sophisticated color palettes, elegant typography, and detailed illustrations to convey a sense of artistry. We worked with talented, renowned illustrators to elevate the visual impact of the book, incorporating bespoke, high-end artwork that reinforced Mercury’s artistic sensibility and high-end feel. Each page was carefully designed to feel like a piece of art in itself.
Touch: The physicality of the book was just as important as its design. With high-quality paper, embossing, and a luxurious cover, we ensured that every detail contributed to the sensory experience, making the book feel like an artifact—something valuable and timeless. Holding the book, flipping through the pages, and interacting with it felt like connecting with a piece of history.
Sound: The design embodied quiet elegance, much like the subtle hum of a finely tuned machine. This minimalism allowed the content to breathe, reflecting Mercury's focus on function and form, without overwhelming the senses. The clean design mirrored the clarity and simplicity that Mercury brings to business banking.
Smell: While scent is intangible, we thought about the book’s weight and texture, creating an experience that felt "fresh" and “refined”—like uncovering a rare, luxurious artifact. The tactile feel of the pages was meant to evoke the same sense of discovery that accompanies an important, timeless invention.
Taste: We wanted the book to offer a lasting impression—like the richness of fine art or a carefully curated experience. The design’s layers and attention to detail created an immersive, refined journey that lingers long after the book is closed, much like Mercury’s long-lasting impact on the world of fintech.
Beyond the sensory experience, we also emphasized Mercury’s place in the continuum of great inventions by taking an artistic approach to the balance between art and science. The Art of Banking became a celebration of innovation—portraying Mercury not only as a product but as an artifact in a timeline of the world’s most famous inventions. Just like the wheel, the printing press, or the light bulb, Mercury’s products are groundbreaking in their simplicity and elegance. By placing Mercury in the context of these monumental achievements, the book suggests that it’s not just a tool—it’s a pivotal moment in the evolution of business banking.
In the end, The Art of Banking isn’t just a brand book—it’s an ode to Mercury as a luxury product, a beautifully crafted artifact in the ongoing story of human innovation. Through its combination of sensory design and artistic vision, we’ve created something that celebrates both the art and science of banking in a way that feels timeless, refined, and undeniably unique.