Deliverables: Art direction, Editorial lookbook design
Photograby by: BIAGIO MUNCIGUERRA
ZNT18 by Zanetti needed a fresh campaign concept that would resonate with a younger audience while retaining the brand's essence of luxury and sophistication. Previous campaigns lacked a unique setting that could embody this line’s balance of elegance and youthful energy, making it challenging to differentiate ZNT18 within the competitive market of high-end fashion for younger clientele.
Solution:
By selecting a tennis court as the backdrop for the 2023 campaign, we introduced a bold contrast between sport and formality that amplifies ZNT18’s youthful, unconventional spirit. The natural lighting and rich color palette of the court create a dynamic visual experience, while the styling blends refined tailoring with an unexpected setting, delivering a distinctive, aspirational image that appeals to the target audience's taste for modern luxury with an edge.
ZNT18 2023
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ZANETTI FW2023
ZANETTI SS 22
ZNT18 2021